Business owners know that talking to customers is extremely important. Not only that it allows you to know whether your customers love your product/service or not, but it also allows you to know what things to improve on so that more customers will love what you are selling.
Dealing with the public can be a challenge to any business owner. Everyone these days know a lot of things especially that almost all information is just at the end of our fingertips and they know their rights and are ready to throw complaints at you if they think that you are not giving them what they think they deserve. The best quality for a business to talk with its customers whether through email or telephone is that he must surely be patience. You need to patiently answer their questions, listen to their complaints and be ambassadors for their company.
Good communication to customers is a huge investment to any company. It is what will have customers singing your praise and getting others to join them in offering you their loyal custom. Customer service really is the thing on which a business will survive or fail. From the smallest shop to the largest corporations, excellent customer communication is something that no company can be without and that every company should spend the most on getting right.
To learn more about customer communication according to Bill Gates, click here: http://www.smartcompany.com.au/business-advice/bill-gates-shows-important-talk-customers-even-youre-boss