Perth News

Does Australia need tougher guidelines on influencer marketing?

Influencer marketing is not a new concept. However, if you can get the right people engaged and have them talking about your service, product, or brand as a whole, you will be able to expand your consumer base and increase your sales revenue.

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Influence marketing can be considered as an effective strategy in attracting and engaging with potential and existing customers. In this kind of marketing, there is no doubt that social media marketing can play a significant role. Each and every one is using the social marketing agency or channels for personal and professional purpose. Recently, business firms are taking advantage of social networking sites to increase their influence and stand out in the competitive market.

Influencers were defined as popular individuals such as movie starts, professional athletes, top bloggers, or people with million followers on social media. The power of these influencers was assessed according to the size of their audiences. However, as social media has evolved, it has created the opportunity for more individuals to become influencers by providing platforms for them to connect with others and earn followers.

When starting your influencer marketing strategy, you will provide your influencers with instructions, resources and requirements they will need to complete the assignment. There are times when your influencers will be asked to create original content (such as blog posts or Instagram photos) using certain guidelines from the brand. On other occasions, they will simply be asked to share brand content to their social channels.

Does Western Australian businesses need new guidelines on influencer marketing? Find out at: