Perth News

The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]


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Shopping for something new can be an exciting adventure. However it also can become a daunting experience when you are presented with a lot of products that have a variety of features or options and you’re not sure which would be the best ones for you.

In most instances, you visit stores and the sales person goes over the different features and makes his or her recommendation as to what he or she thinks you need. Obviously most of them are professionals and are good at selling products. You can never be certain that what they are saying about the product is true.

One of the best ways to get information and unbiased views is to turn to consumer reports or consumer reviews. There are online reviews where people offer up their opinions, good or bad, on the product that they bought and you can sift through these to find the pros and cons of the items you’re shopping for.

Many people use online reviews before buying something. On the other hand, as a marketer, it is also important for you to understand the usage and attitudes towards online reviews.

To give you better understanding on the impact of online reviews to consumers’ purchasing decisions. Read the full article right here:

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